What Appeal does Fragrance Have?
There’s a reason so much of our focus is on fragrance; it’s because scents enrich our lives,
and creates an atmosphere that can either help calm us or put us into a focused mindset.
Fragrances have associations the world over:
- Lavender is thought of as a sleep aid, and helps to calm the nerves.
- Peppermint is to help alleviate stress.
- Cinnamon takes away fatigue.
- Citrus tones are associated with cleansing, as well as improving mood and concentration.
By using the power of scents to our advantage, you could feel more comfortable in a variety of situations.
FRAGRANCES AND THEIR EMOTIONAL TIES
Our sense of smell is about 10,000 times more sensitive than any of our other senses, and as such play a big part in how we think and feel. So do experiment and find your special fragrance.
As the old saying goes, sex sells. And, arguably, nobody knows this better than the perfume industry. YSL’s Opium, for example, may be named after the drug, but the heavily made-up, scantily clad muses in its advertisements suggest a different kind of temptation. In a television spot for Parisienne, another YSL fragrance, Kate Moss writhes around in the backseat of a car while suggestively rubbing a rose all over her body.
For Tom Ford’s latest scent, Cara Delevingne is naked in a pool of orchids. (Believe it or not, that’s one of the designer’s tamer campaigns.) And, in the mass market, who could forget those sexually objectifying Axe ads?Fragrance has a long history with sex and seduction. “The height of that was Cleopatra filling her ship with rose petals, wading knee-deep through them to go and meet Mark Antony, creating the indelible image and smell of a bouquet of roses,” says perfumer Mandy Aftel, the author of Fragrant: The Secret Life of Scent.”Seductiveness is embedded in the history of perfume — that’s why it’s lasted across the globe and across the millennia.
“Cleopatra’s aim — to seduce by intoxicating the senses — still resonates today. I used to sell perfume on the Upper East Side of New York City, and women frequently requested what was “sexy,” purchasing a scent only if their husbands responded immediately to its charms. I myself have been wearing the same vanilla-clove-musk concoction on every single date for the past three years.
However, I felt conflicted recently when I heard a man say, “Fragrance is not successful unless it seduces.” I was at a launch event for two new perfumes by Oribe — yes, the hairdresser — and we had just been taken through the inspiration behind the juices. One was, naturally, a recently opened Birkin bag: the smell of lipstick, expensive leather, and cigarettes. I thought about fragrance — where we apply it, who we wear it for, and how it makes us feel. And, then I thought, Is all of this really just for a guy?
I know you will love to know more from Phillip Picardi so please click on source link below: